Pharmaceutical
Alkaloid
- Client
- Alkaloid
- Industry
- Pharmaceutical
- Location
- CPHI, Frankfurt
- Stand type
- Peninsula · 120 sqm
- Year
- 2025
A clinical-clean pharmaceutical pavilion where product stories sit in lit portals and meetings happen behind glazed, acoustic rooms.
01
The challenge
Regulated messaging, private consultation and an approachable aisle edge all had to coexist without the stand reading as a wall of text.
02
Our approach
Each product family gets its own illuminated portal, while hospitality sits in a quieter timber-lined zone so technical conversations can run without crowding the floor.
03
The result
Visitors self-selected by portal before engaging staff, shortening qualification time on a dense CPHI floor.
