Pharmaceutical
Glass Pavilion
- Client
- Corning
- Industry
- Pharmaceutical
- Location
- CPHI, Frankfurt
- Stand type
- Peninsula · 140 sqm
- Year
- 2025
Three tall backlit portals present pharmaceutical glass technologies with the clarity of a museum display, backed by a warm oak hospitality wall.
01
The challenge
Dense technical product messaging had to stay legible at aisle distance without turning the stand into a wall of text.
02
Our approach
Each product family gets its own illuminated portal with a single headline, a display vitrine and a QR deep-link, while the hospitality zone sits in warm timber to soften the clinical blue palette.
03
The result
Visitors self-selected by portal before engaging staff, shortening qualification time and raising the share of technical conversations.
